For every pair of sunglasses sold we are proud to partner with Carbon Neutral to plant a native tree or shrub in the Yarra Yarra Biodiversity Corridor.


Besides the all-important role of sequestering carbon from the atmosphere, the trees and shrubs help to reduce salinity, water and soil erosion, and provide habitat for the endangered Carnaby’s Black-Cockatoo, Malleefowl and other threatened flora and fauna. Trees are planted in 1 of only 35 globally recognised biodiversity ‘hotspots’. ‘Hotspots’ cover just 2.3% of the land mass of the planet but support more than half the world’s most irreplaceable and threatened biodiversity.

More than 50 different species endemic to the area are planted and all the plantings are protected by a 100-year Carbon Rights and Carbon Covenant. This ensures they are not going to be cut down for ‘a lifetime’. This reforestation project more than removes carbon from the atmosphere now and every day, it has positive social, environmental and economic benefits.


tree planting